Genre of Film: Animaion

A genre of film is Animation. Animation is enabled the imaginations of film makers come to like. Being able to bring animals and objects to life, this genre is generally used for fairy tales and children's stories. Though, animation has been enjoyed by all ages. And in more recent times, animation has been used for adult comedy too.  

 Animation is thought of as a technique and so it has the ability to span over many different genres, though for this research I will be looked at family friendly films. 

The Book of Life released this year, is about the journey of a young man who is torn between fulfilling the expectations of his family and following his heart to a woman. Before choosing which path to follow, he takes on an incredible adventure that crosses over three worlds where he must face his greatest fears. The Book of Life, celebrates the past, while looking at the future.

I think this poster really brings life to it, it is bright and colourful but with a looming darkness hanging over the top, suggesting death coming. The three main characters are at the foreground of the poster, having a woman in the middle of two men suggest a love war between them. The woman holding the pig gives a little insight in her personality, but doesn't give away anything else. The men are dressed in their profession, giving you an idea of what they do professionally. The background is full of colour and patterns and buildings, giving you a sense of where it is set, but towards the top there are two skulls and it fades into darkness, suggesting pain and death.

Frozen released in 2013. When a princess born with the power to turn things to ice, turns her home town in an enternal winter, her brave younger sister sets on a mission to find her and rid of the winter, saving the town. With the company of a 'ice maker' Kristoff and his trusted reindeer Sven they battle the elements to find Elsa.

The title of the film, 'Frozen' is in the upper center of the page, suggesting it is a big part of the film. The word frozen, has meanings of winter, ice and snow, which is further implied by the dark, icey blue colour and sharp font. The background behind the title is a snowflake and front so it suggests what the film is going to be about. Not so much is shown about the film, leaving the audience guessing what the film is actually about. The main image contains the main characters of the film, they mostly look happy and very disney'esk. The snowman shows the importance of the title, by looking up at it. Being emerged in snow, again suggests what the film is based around.

Boxtrolls released this year, a film about a young boy who is been brought up by trolls who live underground, and wear boxes for clothes. Their life becomes complicated when an evil gang try to rid of the trolls in a bid to win a place on the Mayor's table.

This poster is full of fun and the characters that appear in the film. The main characters are highlighted by the spot lights are the car behind them. The main character, the young boy is just ahead of the others, with the rest descending behind him in order of importance. The dark colours at bottom work in contrast with the title being a bright gold colour. Running towards the front, and the dark colours suggests they are running back to underground. In the background, is the town they are from, setting the scene from the story. The characters in the center, almost looming over the character suggest they are after them trying to catch them.

The Lego Movie, a 3D animated movie, which follows the main character, Emmett, an ordinary Lego mini-figure who becomes the most 'extraordinary person' in the Lego land and is the key to saving the Lego universe. Emmett and his friends go on a adventure through all different Lego lands to stop the evil tyrant, Lord Business.

The title of the film The Lego Movie, is shaped like Lego blocks which sets the theme for the film as everything is completely made out of Lego. The main image is the main characters running away from the bad guys, this sets the scene for the story of film. Also it shows the fear in the main characters faces, and describes the other characters as more determination to fight. The cranes in the background which show the progression of building new buildings out of  Lego, shows the audience how they too can create a Lego universe out of their product. The fact that the main characters are running away from the danger gives a mystery to how they are going to save the day in the end. Because the poster is made of Lego , they have used famous characters like Batman and Wonder woman instead of famous actors like Tom Cruise and Johnny Depp, to promote the film. The colours used in poster promote happiness something that is throughout the film with the positive song, 'Everything is Awesome'.