To do this I chose the five most popular genres and took a look at the film poster.
Firstly Action, the most popular genre in film, that brings us The Avengers; Iron Man, Fury - a lot of big blockbuster films, that are on our screens for months and do exceptionally well at the box office.
Teenage Mutant Ninja Turtles released early this year, a big success. Even though there was speculation around it, as it is primarily a children's film, but with adults coming from the 80's where the Turtles were introduced, adults too were going to go see it, to re-live their childhood days.
This poster, though cliché and some have been disappointed in the execution of this poster. i think it serves its purpose - to a degree. Though not a very exciting poster, it show the turtles standing above their city - signifying their comeback - after being underground for many years, coming above ground is a big deal. The back lit background, using a yellow light to highlight the turtles, focusing your eye on the center of the poster and bringing you down to the turtles.
The Guardians of the Galaxy, a Marvel si-fi action film, released this year, has become a big success to the Marvel company, with it reaching new heights in the box office. A funny comical action film, with a talking raccoon who's best friend is a tree and a bad space guy. Sounds kinda fun doesn't it?
The poster did extremely well, as it went against all of the Hollywood / Marvel stereotypical poster designs where the colours are mainly blue and yellow, with the main character either facing away from the camera or is a big floating head. I think this poster gives a sense of seriousness to the film, as it is already a funny film, but has a sad underlying story to it. I believe this poster gives you that. Having the main characters all, ranking in the importance in the film, but all still on the main poster of the film. Giving you a setting of the film i.e. the space behind them. This poster also reminds me of the Star Wars posters...
The X-Men; The Last Stand or X3, the third instalment of the X-Men trilogy. released in 2006 and was very successful.
The poster is very much a bog standard Hollywood made poster, the colour scheme is very on point with the use of blue fading into yellow, With the main cast in the forground, and the less in the background. Wolverines claws, show the number three (the number of the film) but not in a obvious way, is it a clever way? I'm not sure. The poster shows the character facing each other, any fans of the film will know on the left is the 'bad guys' and the 'good guys' on the right, it shows a fallen building structure in the very back, showing destruction with clouds around it, this all shows they are going or in the middle of a battle.
The Maze Runner, released in 2014, a film based on a young adult novel,written by James Dashner. The film is based on a group of teenagers that have been dropped in to a maze as part of a mysterious test.
The poster, I think is very very good. It shows you the scope of the film. The maze looks huge, which makes the film look huge and epic. The fact that it only shows you two people running into the maze (suggesting a very limited amount of people in the film). The over growing moss and filergry, gives the impression that it has been around for a very long time, showing the viewer a time scale of how long it has already been there for.
You can definitely see a theme with the Hollywood blockbuster films, they use pretty much the same format, just tweaked to match the films, which is a let down, because if you Google the film posters you can find some very good fan-made posters that would have worked so much better than the professional ones that were officially released. Though my favourite one of them all was The Maze Runner, I think that with is minimalistic look, that doesn't even give away the main character shows they have confidence in the film, that it is about the story telling rather than who stars in it.
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