As well as the films he makes, I also like the posters that are created to promote the films. I am all about simplicity in its greatest form ad I feel his posters reflect that. They have the bare minimum of information that you need in order to go see this film. I believe that have just a small amount of imagery and text on there (as long as the image is powerful enough) it would entice the public to go see the film, to find out what it meant.
For example; Jurassic Park
Created by Chip Kidd and Tom Martin. The poster is a has black background, with a contrast of red, yellow and white, which all pop out of the poster straight away. Using a black silhouette of a dinosaur skeleton, also makes it pop and makes that the center piece of the art work. This shows the viewer enough information - this film is about a Jurassic park and dinosaurs - enough to excite anyone about this film and what them to go see it.
Another is E.T.
The famous flying bicycle of E.T, a poster consisting of a black silhouette of trees in the foreground, behind that is a huge moon, which is has the iconic silhouette of a bicycle flying just off center to the poster, it has the logo in white font, towards the bottom which is centered. The design of the poster was so successful that Spielberg adopted it as the logo for his production company Amblin. The flying cycle symbolized the whole film, what it was about and what was going to happen, even if the viewer did not understand that yet.
I really like the simplicity of the film posters and think that sometimes these are more effective than having the cast/ famous actors or actresses on them, I think it puts more confidence in the film itself, then having if having a famous actor or actress on the front, hoping that they will sell the film for you.
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